I’m writing another book! (sneak peek)

ByChad Carson

Listen to the Podcast Here:

Watch on YouTube Here:

[updated 10/14/2022]

Below is an EARLY draft outline of the book’s title, subtitles, target audience, and table of contents. It may look a lot different before it’s done!

But feel free to read it over, and I would LOVE your comments about:

  • what you like
  • what you don’t like
  • what else you’d like to see in the book

If you or someone you know would make a good featured profile in the book, please let me know more in the comments below.

Thanks for being a supporter and part of the book writing process with me!

Chad / Coach

 

Title and Subtitle

Title: The Small & Mighty Investor

Subtitle: A Guide to More Freedom With Fewer Properties

Alternative Subtitles:

  • The Guide to More Freedom With Less Hassle in Real Estate Investing
  • A Guide to More Freedom With Fewer Properties
  • A Guide to More Freedom & Free Time With Fewer Properties
  • More Freedom, More Time, Fewer Hassles
  • Small Real Estate, Big Freedom

Target Market: 

  • In mid to late 30s. Married.
  • Starter or Builder (not Ender, although they might also like book)
  • Active investor (5+ hours per week available)
  • Wants to directly own real estate (vs passive syndications, REITS, etc)
  • Loves the idea of real estate investing but is overwhelmed and/or intimidated by the “bigness” of typical real estate investing advice.
  • Doesn’t relate to the examples they often see online and they’re seeking a role model and a system more in alignment with their goals and life priorities.

Pain/Desire of Target Market: 

  • Frustrated by lack of time and control over personal life. 
  • Feels stuck. Trapped. In worst times, a little hopeless.
  • Really wants more time, more freedom, more flexibility, more options 
  • But scared of changing things up & making a big mistake. Scared it’s too late. Risk averse. 
  • Also scared of economic changes, of being left behind, of missing out on opportunities and unfulfilled potential in their life.
  • Not opposed to work, per se, just doesn’t like the status quo trading hours for dollars
  • Looking for a clear, trusted real estate/financial guide and process. Not over-the-top. Grounded, real, workable, understandable, doable. 

BOOK OUTLINE: 

Part 1: The Small & Mighty Manifesto

1. The Myth of the Big Real Estate Empire

      • Couple #1
      • Couple #2
      • Couple #3
      • Let’s Extend the Trip
      • The Three Currencies of a Good Life
      • The 17-month trip of a lifetime
        • [DRAWING/IMAGE]
          • Big dog (“big business”) dragging the business owner
          • Well behaved, smaller dog (S&M) sitting at business owner’s side

2. The 7 Small & Mighty Rules For Investing Success

      • 1. Life first, business second
      • 2. Real estate tortoise (not the hare)
      • 3. Just start with four properties
      • 4. Be a craftsperson
      • 5. Debt is a tool, not a religion
      • 6. Don’t Defer Life
      • 7. Measure success differently

3. How to Become a Small & Mighty Investor

      • A small & mighty investor, defined
      • Your Financial Independence (FI) Number
      • An Income Floor Using Real Estate
      • How Many Rental Properties Do You Need to Be Free?
      • Financial Peace Using Real Estate (Karen and Bob story)
      • Lean FI & Freedom earlier in life
      • Freedom in their early 30s BEFORE financial independence
      • The small & mighty entrepreneur
      • EXERCISE: Your small & mighty investor plan

Part 2: The Best Real Estate Strategies For the Small & Mighty Investor

4. How to Find Your Focus 

5.Hack Your Housing to Live For Free

6. Wholesale For Fast Cash

7. Fix-and-Flip for Big Chunks of Cash

8. Short-Term Rentals for Big Cash Flow (include mid-term rentals)

9. Long-Term Rentals for Steady Cash Flow & Growth

10. Turnkey Investing for Those With Less Time

ACTION EXERCISE: Write down your desired real estate strategy. Keep it in mind throughout the rest of the book.

Part 3: How to Buy Right

11. The Right Location

    • Local or long-distance (Growth vs Cash Flow Markets)
    • Big picture & local criteria to look for
    • Short-Cut to pick the right market for you 
    • ACTION EXERCISE: Market study worksheet 

12. The Right Team

13. The Right Property

    • My Ideal Rental Property
      • Remember Land Goes Up in Value (Not the Sticks & Bricks)
    • Property Types for S&M Investors (with pluses/minuses)
      • Single Family Houses
      • 2,3,4-unit Apartment Buildings
      • Small Apartment Buildings (5-100 units)
      • Condos & Townhomes
      • Mobile Home on Land
      • Small Mobile Home Parks
      • Land
    • Red flags checklist
    • Insist on value, be flexible on property type

14. How to Run the Numbers

    • Two core return drivers
      • Income
      • Growth
    • Key Formulas
      • 1% rule
      • NOI
      • Unleveraged yield (~cap rate)
    • Simple spreadsheet
    • Internal Rate of Return
    • ACTION EXERCISE: Run the numbers on 3 properties

15. How to Find & Negotiate Good Deals

    • Low-cost lead sources that work:
      • MLS
      • Driving for dollars
      • Networking
      • Other options to grow into

16. How to Negotiating For Good Deals

    • Making an offer
    • Negotiating tips

17. Contracts, Due Diligence, & Closings

Part 4: How to Get the Money

18. Traditional mortgages

19. Creative/Alternative Financing

20. Creative strategies if you don’t have down payment funds

    • BRRRR Strategy here
    • HELOC, deal partner, lease options, master lease, 401k loan, 

Part 5: Guide to Small & Mighty Property Ownership

21. Property Management Tips & Best Practices

    • Self or 3rd Party Management – How to Decide
    • Best Properties Attract the Best Tenants
    • Tenant Screening 101

22. Maintenance & Upkeep

23. Bookkeeping & Administration

Part 6: How to Win the Financial Game

24. Freedom in Phases (Starter, Builder, Ender)

25. Optimization, Debt Payoff, & Exit Strategies

Appendix:

  • Case Studies (15-20 — some in book, some in bonuses on BP)
  • Common objections/FAQ